Audible is trying to reach more male sports fans. In addition to creating new content on their platform geared toward that audience, they signed on as a presenting sponsor of Amazon’s Thursday Night Football pregame show. To leverage the sponsorship, we created a commercial with Thursday Night Football analyst, Ryan “Fitzmagic” Fitzpatrick. Fitz is known for his loud fashion sensibilities, but what football fans might not know is where he gets his inspiration. From regency Bridgerton-inspired looks to futuristic fits based on The Martian, the fantastic stories on Audible help inspire his fashion choices.