B R A N D E D C O N T E N T S E R I E S
In advance of the 2016 Olympics, AT&T brought DLP in to produce their series Behind the Dream about the human side of America’s incredible Olympians and Paralympians. The goal was to let athletes explain, in first person, their stories and motivations, giving the audience an even deeper reason to root for them at the summer games. AT&T chose not to use product placement in these videos, instead focusing on their association with the spirit of the Olympics.