Just because you’re a legendary NFL safety, it doesn’t necessarily mean you’re the safest driver. Fortunately, anyone can rely on Hyundai’s class-leading safety and tech to help avoid the unexpected obstacles on the road - because sometimes even safeties need a little more safety.
Audible is trying to reach more male sports fans. In addition to creating new content on their platform geared toward that audience, they signed on as a presenting sponsor of Amazon’s Thursday Night Football pregame show. To leverage the sponsorship, we created a commercial with Thursday Night Football analyst, Ryan “Fitzmagic” Fitzpatrick. Fitz is known for his loud fashion sensibilities, but what football fans might not know is where he gets his inspiration. From regency Bridgerton-inspired looks to futuristic fits based on The Martian, the fantastic stories on Audible help inspire his fashion choices.
To reinforce that every seat is the best seat in the first-ever Lexus TX, we had Packers legend Clay Matthews surprise some lucky Green Bay fans with amazing seats to the game. We shot, edited and aired the entire commercial within a 30-hour window for Amazon’s Thursday Night Football.
Content series launched on International Women’s Day by sporting goods and apparel retailer Eastbay.
Creative and production on a series of spots for the unique clothier featuring Hall of Fame quarterback Troy Aikman.
B R A N D E D C O N T E N T
Levi’s wanted to explore style in the NBA, and no current player embodies a fashion-forward lifestyle better than Oklahoma City’s Russell Westbrook. But instead of just doing a profile of Westbrook, we decided to tell a story about the evolution of player style by drawing a line between Westbrook and the original NBA style icon, Walt “Clyde” Frazier. For both Westbrook and Frazier, we arranged multi-location, action-oriented photoshoots that highlighted each man’s sense of style. The result was a dynamic story about passing the NBA style torch (and why wearing glasses without lenses is a better idea than it sounds).
B R A N D E D C O N T E N T S E R I E S
Gatorade is all about fueling athletes, giving them the edge they need to push past their competition. Inside the Edge expanded on that idea with short films about the techniques, training, and tests that help elite athletes achieve their fullest potential. These cinematically shot short films, made in conjunction with ESPN, gave viewers an intimate look at how the world’s best athletes become just that, whether it’s Usain Bolt’s intense weight-lifting workouts, pro surfer Coco Ho’s confidence-building work, or the NFL drills race car driver Jimmie Johnson runs with his pit crew. The project also provided Gatorade with an organic way to highlight its Sports Science Institute, which runs elite athletes through a panoply of tests that help them better understand the changes they need to make to propel them to success.
B R A N D E D C O N T E N T S E R I E S
Created to run alongside a national campaign, Are You From Here? provided an organic, personal look at Under Armour’s growing roster of athletes. These short videos explored the environments that forged the world’s superstar players, from the high school courts where they honed their skills to the Compton chicken and waffles restaurant Brandon Jennings visited with his family. Paired with poetic first-person monologues from the players, these videos gave fans an intimate look inside how players became who they are—as teammates, as athletes, and as humans.
M A R K E T I N G S P O T
The Los Angeles Lakers announced a partnership with Wish, a California based, e-commerce platform. As part of the partnership, Wish’s logo will be featured on Lakers jerseys beginning in the 2017-18 season. This promo shows off the new patch and represents the beginning of a new era of Lakers basketball.
Creative, production and post production for RSE Ventures to announce the Manchester’s Derby’s first ever contest on American soil.
B R A N D E D C O N T E N T S E R I E S
In advance of the 2016 Olympics, AT&T brought DLP in to produce their series Behind the Dream about the human side of America’s incredible Olympians and Paralympians. The goal was to let athletes explain, in first person, their stories and motivations, giving the audience an even deeper reason to root for them at the summer games. AT&T chose not to use product placement in these videos, instead focusing on their association with the spirit of the Olympics.
B R A N DE D C O N T E N T S E R I E S
Buick wanted to partner with the NCAA to tell the story of spectacular college athletes. We took it a step further by exploring the stories of incredible athletes who achieved equally incredible things off the field. From the former All-American football player and Olympic skier who made it his mission to help the elderly to the NFL player who was a trailblazer for LGBT rights, the Human Highlight Reel reminds us all that some of our country’s best athletes are also our best humans.
B R A N D E D C O N T E N T S E R I E S
Schick had an ambitious plan: to create a longform show that explored themes of male empowerment. We worked with them to create Clean Break, a six-episode docu-series where three men, each at a crossroads in their lives, got sent to Hawaii to try to gain new perspective on their lives. While there, these strangers were paired with motivational coaches, challenged to push themselves to their mental and physical limits, and given the opportunity to do some really cool shit, like skydiving, racing ATVs, and swimming with sharks.
Clean Break was about creating an aspirational, inspirational, entertaining show that felt truly authentic—basically, it wasn’t just about showcasing a new line of razors. In fact, there wasn’t any product placement. The campaign included six TV episodes, presented with the help of a TV distribution partner, and a suite of digital episodes that had a separate digital distribution partner. This widely successful campaign generated millions of impressions and allowed Schick to attach themselves to something that went much further than adding a new blade or having a celebrity endorser ever could.
B R A N D E D C O N T E N T S E R I E S
This branded content campaign featured professional golfer Freddie Jacobson surprised three unsuspecting threesomes on the golf course and asked if they needed a fourth, all while showcasing Callaway’s new RAZR Fit Driver club.
Old Spice and Overwatch League created a series to highlight the up-and-coming Overwatch players from their Contenders series. DLP was brought in for full service creative, production and post. Shot in a only a few hours over the course of one production day, we were able to capture these players on the site of the Overwatch League — their dream destination.
